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Introduction to E-Commerce: Successful Strategies for Digital Merchants


Thursday Nov 29, 2012 (6–7:30pm)



General Assembly (Venue Partner)

10 E. 21st St, 4th Floor



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General Assembly says…

This class is designed to provide early stage and aspiring digital merchants with a holistic view of the e-commerce ecosystem. We will examine the fundamental processes and considerations essential to successfully launching an online store. We will also explore questions ranging from, "which e-comm platform is right for my business," to "what does an e-comm startup budget look like." Using real world examples & case studies, we will cover a wide range of successful e-commerce strategies to help propel ideas into action. Student Takeways: Identify emerging trends in the e-comm space. Produce a comprehensive proposal for development. Strategize your minimum viable product. Build your e-comm budget. Choose the right platform for your online store. Uncover the four fundamental e-comm marketing channels to attract users.


Prerequisites: None.


Preparation: None.